Electric Pressure Cooker Industry Analysis

by Sebastiaan ter Burg

Electric Pressure Cooker Industry Analysis

    Electric pressure cooker is an electric heating through the temperature control, control pressure produce a certain pressure for fast cooking of sealed food warmer. The product is a traditional kitchen pot, stewing, simmered to cook can be a combination of a new multi-functional cooking tool, it is called “all-round cooking master.” Electric pressure cooker since its birth at the beginning, they bear the traditional alternative to rice cooker and pressure cooker pot with a major mission. However, because it is working with the pressure, so in the manufacturing, the production process involved in related technologies and processes, resulting in the development of this product is extremely slow.

    In other countries, the production of electric pressure cooker, R & D also has a fairly long period of time, mainly Japan, South Korea-based company, its structure does not differ greatly, mainly in the control of a relatively large difference. Compare their use of electronic control technology leader in the security, to achieve better functionality, but its production cost is relatively much higher.

    At present, the domestic electric pressure cooker products have been basically meet the needs of use, but in the internal structure, appearance style, function expansion there is still considerable space, so product is still the primary stage of development. Countries have no formal production standards, product structure, security, performance constraints are also little affected by the development of product business management consciousness about the product technology, quality uneven, product marketing to be very chaotic. So looking forward to the relevant industry sectors to make this regulation, control and production standards as soon as possible to ensure that the product toward a healthy direction.

    Electric pressure cooker situation of market development

    Electric pressure cooker on the market for quite some time, but the market is slow to cultivate. In the last century has been 80 years plus a small amount of simple-type electric wok was invented and introduced to the market due to product structure, appearance, security, operational aspects are present unreasonable risks and more costs are high, the consumers do not agree to market a time away anytime soon. The early 90s, due to strong domestic electrical products, individual enterprises (such as hemisphere, flying deer) also attempted to put development and production of electric pressure cooker and put on the market.

Because of its manufacture, production of the product and the product is not a great difference in the market have not done the appropriate promotion, the results with the former, like a hasty end, there is no cause for concern. With the different enterprises constantly trying to cultivate a number of professional and technical personnel, has accumulated a lot of research and development experience to develop some new structures and control principle, many patented technologies (eg, WANG Yong-Guang’s “ㄈ” type structure), were produced and use.

    By the late 90s, the domestic appliance market is dazzling, product production and sale of surplus phenomenon began to appear. Intense market competition, profit margins continued to decline, forcing some companies began to turned to look at some of the marginal product, which makes electric pressure cooker, there has been the rebirth of hope, at that time, such as Downing, multi-satellite, voice and capacity of enterprises have begun to put into production, and made a market expansion, especially in Rongsheng invested heavily in marketing to produce a certain influence, marketing has also been launched. However, due to various reasons, such as inadequate technical architecture, security risks are not resolved, enterprises to promote efforts to promote the way poor, high cost, market selling price is too high (and comparable products rice cooker, pressure cooker, big difference) and other reasons, resulting in electrical a pressure cooker market has not fully opened.

    The beginning of the twenty-first century, with the multi-satellite, Downing, Huafeng, the highest Di so vigorously promoted, the market began to pick up, followed by charity, Yida, Supor and other brands to have joined, and in the promotion of market adopted a different sales model, such as the charity to use its sales network in the country’s rice cooker to penetrate the lower reaches of dealers to promote and give the market some impact on the breadth, while taking related promotional activities (send recipe , doing presentations, engage in training, engage in gift), to the consumers a lot of awareness of the product. Di record use of its production, development advantages, to assist a number of brand OEM, the market formed a multi-brand, multi-display setup, so it is recognized that fact, electric pressure cooker is a good cooking in the kitchen cooking utensils. In many ways, driven, electric pressure cooker market in 2003, developed rapidly in some areas by 2005 the market growth is expected by the end of 2006, sales of up to 8 million.

    Electric pressure cooker industry pattern of

    Because of the current production of many products do not permit, so the product is quite serious overcapacity, especially in household appliances such is not high-tech products, as long as the market there is a development, production, OEM assembly enterprises will swarm in, making the same homogenization of the product is very serious, resulting in fierce price competition, and soon turned from a seller’s buyer’s market. Plus countries have no formal product standards, product quality, performance unsatisfactory, specifications highly concentrated, the phenomenon of serious counterfeiting, patent infringement commonplace.

    In view of this situation, the October 13, 2006, from the United States, and charity, the highest Di, Yida in Shunde jointly established the first domestic appliance Patent Patent Organization — Electric pressure cooker. Patent Alliance formed to promote fair competition in the industry to combat counterfeiting, copyright-infringing, gave a warning companies within the industry. Only the emphasis on technology research and development, increase technical inputs, improve product quality in order to enhance the added value of products, enterprises have long-term development.

    The prospects for the future development of electric pressure cooker

    Electric pressure cooker is really a more practical cooking utensils. It has other advantages unmatched cooking utensils, can satisfy a wide range of cooking needs, can be fast, safe and automate a variety of cooking methods, their energy efficiency, nutrition is characterized by the pursuit of modern direction. From the function that it functions as a multi-apparatus 1, a substitute for rice cooker, pressure cooker, electric cooker, stew pot burning pot and so the preferred product categories. Thus, electric pressure cooker is very optimistic about the prospects for the future development of the market space for enormous, is a worthy development of products.

    In addition, as the transfer of the manufacturing sector, foreign to the development or production of such products are close to end stage, but with the pressure of cooking equipment market, there is a certain demand, annual exports of pressure cooker, rice cooker about 40 million are expected to . At present the export of electric pressure cooker is quite good (in 2005 exports to Cuba had 3.5 million electric pressure cooker). Therefore, the foreign market demand is also gratifying.

    Electric pressure cooker according to the market development trends and their products, superior performance, with the surface of the growing market, the product acceptance of the constant increase in the coming years there will be a larger growth rate is expected to demand in 2006 up to 800 million, five years later, the domestic demand of up to 25 million / year, export volume up to 15 million / year.

More Pressure Cooker Articles